product launches

Product Launches

We don’t believe there is only one product launch formula for everyone. We’ll help you strategize a product launch plan unique to your company and your market-base.

  • First, we create a little buzz around your product brand. We stir things up in the media without mentioning your new product launch. This makes you look like an expert as part of the product process. It also creates demand among consumers before we tell you’re your product exists.
  • We create incentives to encourage signups for your product branding notifications.
  • We make sure everyone knows how to reach you to answer questions about your product concept.
  • We discuss the benefits of discounting and pre-launch specials.
  • We consider the pros and cons of joint venture partnering.
  • We provide all the marketing support, guidance, know-how, and measurement tools to make your product launch a huge success!

We provide all the marketing support, guidance, know how and measurement tools to make your Product Launch a Huge Success!

Soufra Daimeh Moves Into Television

Once the Soufra Daimeh brand was established via the magazine, it was time to launch the television show of the same name. Its popularity continues to drive Soufra Daimeh’s enormous success.

With the help of Idea Integration Pro, Soufra Daimeh has produced over 2,000 episodes of the best cooking shows available in Lebanon and the Middle East. We have become experts at communicating food information to consumers and food service markets.

We have more than 20 years of experience in advertising, public relations, editorial, promotion, special events, and market research in all areas of the food business.

We have the discipline of larger agencies combined with the flexibility, attention to detail, and exceptional customer service of a small business.